Despite email's relatively low cost compared to other marketing efforts, good email marketing depends as much on effective strategy and execution as any other marketing vehicle. 

The costs of cutting corners are real if the result is that your message doesn't reach your intended target's email box because it's marked as junk or your ESP rejects your transmissions because you've violated their spam policies.

The best email marketing effort begins with an opt-in list - whether rented or home-grown - and a message tailored to address your prospects' stage in the buying cycle, their pain points and the ways in which product or service can alleviate them.  Then it drives them back to a specific landing page on your site and illicits a specific call to action aimed at deepening their engagement with your product or service.  And it ends with an evaluation and analysis of the results that measures its effectiveness and provides insights into next steps.

Whether you're just beginning to experiment with email as a marketing tactic or looking to take your existing email efforts to the next level, call Shoestring Business Marketing to assist you with all your needs from strategy to execution!