You know that old adage, "Too many cooks in the kitchen spoil the pot."  It's the same with your customer lists.  Everybody enters data a little differently - some more completely, some less.  Over time bad database design or inconsistent data-entry can become a recipe for disaster.   Incomplete addresses, missing phone numbers or emails, weaken your recipe for successful marketing efforts. 

It's inevitable that the quality of your data erodes over time, but your customer and prospect lists are the primary ingredients in your marketing mix.  So, you need to dip your finger in the batter every now and again to make sure the consistency is just right to make the most of your customer relationship and lead generation strategies. 

With over 30 years combined database management experience and expertise, Shoestring Business Marketing can dig in to your house files, standardize the data, identify the holes, and help whip your data into shape in no time.